Framing the rebranding process and prerequisites
The rebranding part had three mayor parts that determined the process and set the prerequisities.
Comprehensive Exploration of the Ecosystem
An essential component of the rebranding strategy was to assess our current production assets and distribution channels to better understand what is being delivered to our users.
Prioritization
Through the analysis of distribution metrics and impact assessments, the design team were able to effectively prioritize the redesign efforts.
Design and branding assets
The short deadline and fast-paced environment necessitated the prompt integration of external design resources into a digital context, all while upholding our brand values.
Seamless Brand Transition
Ensuring brand consistency during the transition from the old to the new identity was critical. While core values were refined and enhanced, significant effort was dedicated to minimize visual and interaction discrepancies to avoid alienating loyal customers.
Subtle Changes, Major Impact
A key aspect of the rebranding process involved identifying subtle changes that could effectively highlight and communicate the new brand design and values. The focus was on determining which elements required modification to better align with the updated new identity. Even minor adjustments to specific asset characteristics resulted in a significant transformation in the overall look and feel of the user interfaces.